From a thorough understanding and ongoing management of a horse ranch somewhere in the north, the need for a complete framework arose. Events that unfolded on a normal weekday resulted in ranchers assigning guides to horses that weren’t in top condition. Students who were due to come riding were eventually cancelled last-minute, and veterinarians who were supposed to provide treatment simply did not. These continuous errors became a bottleneck, leading to hurdle after hurdle. On this day, realizing that it’s impossible to maintain a horse farm alone, all knowledge was immediately transformed into management control formulas and logic, and later into the intelligent,efficient management software we call Giddyup. Giddyup increases production by prioritizing the welfare of horses over their own.